Barbeques GaloreProduct placement in media
Sefiani works closely with leading Australian lifestyle retailer Barbeques Galore to position the company as the pre-eminent expert in the local market.
Sefiani maintains rigorous media relations campaigns with key stylists and journalists to achieve frequent, positive editorial coverage for Barbeques Galore in target publications. Sefiani also successfully utilises endorsement from celebrity chef Ben O’Donoghue to maximise media interest and coverage.
In the past year, prominent editorial features were secured in the summer period, far exceeding expectations and substantially increasing share of voice against an aggressive competitor market.
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