Laubman & PankBringing eye health to all Australians
In an effort to address the growing number of undetected eye problems in Australia, Sefiani named and launched Lauby’s EyeMobile with optical specialist Laubman & Pank. The inaugural mission was to travel 10,000 km to test 10,000 pairs of kids’ eyes.
The EyeMobile travelled around the country, including stops at the Sydney Royal Easter Show and Melbourne Show, all the time raising awareness of the fact that undetected vision problems can severely impact a child’s educational, physical and social development.
Sefiani also generated visibility for the 'Sunglasses for Schools' campaign in an effort to protect children from harmful UV rays during their school lives. These combined efforts saw almost seven million media impressions dedicated to eye health created across Australia in 2007.
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