OPSMPositioning an iconic Australian brand
Sefiani has worked closely with OPSM Group since 2002, positioning the iconic Australian brand as the leader in eye care and fashion eyewear. This has included supporting luxury brands such as Chanel, Bulgari, Prada and Ray-Ban.
Sefiani was involved in the Ray-Ban 70th anniversary celebration held at one of Sydney’s hottest nightspots, The Crystal Bar. The event, hosted by special guest and globally recognised talent, Joel Edgerton (King Arthur, Star Wars: Episode III and Ned Kelly), was a great success and reinforced Sefiani's close working relationship with OPSM.
When OPSM became part of the global eye wear leader Luxottica, Sefiani's role extended to provide communications counsel to all their brands within Australia.
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