PMP Limited - Mosaic 2008What kind of Australian are you?
For our client PMP Limited, Australasia's largest commercial print and distribution company, Sefiani recently launched Mosaic 2008, a geo-demographic profiling tool providing the most accurate segmentation of Australia, to the media. When launching the product on behalf of PMP's Pacific Micromarketing, Sefiani developed several terms describing data found through Mosaic such as ‘Freemales’, ‘SPUDs’ and ‘Salary Miners’ in order to generate discussion around the data brought to light by Mosaic.
Presented as ‘Sex in the City meets Bridget Jones’, the launch achieved front page coverage in Sydney’s Daily Telegraph, numerous interviews across national radio stations and Channel Nine News, and saturation coverage nationwide.
|
